RAGE ROOM BUSINESS PLAN SAMPLE
Emotional problems or imbalance are among the many problems societies have to deal with. Thankfully this problem isn’t unsolvable as there are experts in rage management.
While this is an interesting area, we won’t be focusing on it. Rather we will provide you with a sample rage room business plan to help you start your journey.
This article will provide a general outline that you can use to create your unique plan. Without further delay, we begin thus;
Executive Summary
Vent is a rage room business located in Chicago, Illinois. This city has seen a rise in anger and emotional problems. Little wonder that it has arguably the highest cases of gun violence in the United States. We are a business that seeks to help people vent out their frustrations in a safe environment.
We are a licensed business that offers innovative services in stress and anger management. Our facilities are world-class and include smashing objects. Others are private booths where clients get to cool off while listening to soothing music. Our class sessions are handled by professionals in anger management.
These professionals help clients by encouraging them to release caged feelings of resentment and anger. That way, our clients feel much better with each session. Our courses are designed for maximum impact.
As such, the different sessions all seek to achieve one purpose; helping people vent out their frustrations.
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Vision Statement
At Vent, we are driven by one goal which is to tackle a growing emotional pandemic and imbalance. Our new business seeks to grow into a major player within a decade. Playing on the big stage means the opening of additional outlets or rage rooms across the city of Chicago and beyond.
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Mission Statement
The need for rage rooms has grown due to several reasons. We are poised to take advantage of this trend by providing far-reaching anger management solutions to our clients. Our sights are set on the bigger picture. Thus, we plan on growing Vent into a respected national brand in the long term.
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Our Services
Our stress relief services range from the smashing of mannequins, vases, alarm clocks and all sorts of household items. We also offer custom room setups. These are requested by clients who want to take out their anger around familiar situations.
Our clients can also request the mannequins of politicians to smash on.
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Capital Requirement
At Vent, we seek to expand our operations. The last 2 years have been challenging but rewarding. Within this time, modest gains were made.
However, we are looking at the bigger picture which is our expansion plans. We’ve seen sharp demand for our services over the past year. This is in addition to other strategic locations where we seek to open our 3 more rage rooms.
Being the first phase of our expansion plans, we hope to raise an investment sum of $800,000. Half of this will be sourced through a bank loan facility with an annual interest rate of 10%. While the other half will be sourced from savings meant for this purpose.
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SWOT Analysis
The modest gains made over the past 2 years haven’t been without challenges. We have taken advantage of the opportunities as well as identify areas we need to pay more attention to. This data was obtained from an assessment of our activities since we commenced operations.
The following information summarizes the findings
i. Strength
We have deliberately chosen a location known for rising violence and conflicts fueled by stress. The result has so far been amazing. We are steadily building trust as well as a brand known for world-class rage room services.
Our workforce is made up of experts in human behavioral patterns, emotional management, and emotional intelligence. These experts are bringing their expertise and experience to create an excellent and respected brand.
ii. Weakness
Our weakness stems from the fact that we are a new business. Another is our financial capacity. This restricts the scope of our operations. We aren’t able to function at the highest levels. Our growth drive is also dependent on the availability of adequate funds.
We hope these weaknesses will be addressed by our current expansion plans.
iii. Opportunities
The city of Chicago is ripe for our services. Lately, there has been a rise in anger-related crime of which gun-related violence is most prominent. This is an opportunity for our business to grow by providing the needed help and safe spaces people can vent out their anger.
The steady growth in client enrollment is a testament to the fact that we need to open up more rage rooms in strategic areas.
iv. Threats
Our rage room business is threatened in the sense that bigger competitors may plan on entering our territory before our expansion plans are fully executed. This will mean stiffer competition as well as having limited capital to compete effectively.
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Financial Projections
While we plan on expanding our rage room business, we also are projecting a significant jump in our earnings over the next three years. We have done the math and it promises to even exceed the numbers below. However, this will depend on the work we put into marketing our services.
- First Financial Year $250,000.00.
- Second Financial Year $600,000.00
- Third Financial Year $800,000.00
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Competitive Advantage
The rage room business landscape is quite competitive. This wasn’t so some 7 years ago. However, we are equal to the task as we seek to improve our service offerings. Currently, we are the only rage room business that offers custom room setups. What this means is that our clients get to vent their anger in a “familiar” surrounding.
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Marketing Strategies
At present, we seek to project our strengths as much as we can. This way, clients get to go through the Vent rage room experience. Word of mouth marketing is also an important part of our marketing strategies. So far, this has largely been successful. We have included a reward system for our referral programs.
Social media, as well as the print and electronic media, are other ways we intend to drive our business to great heights.
This is a rage room business plan summary you can use to create your unique plan. You must look into every possible way your business will find and maintain steady growth. Your level of dedication to its implementation will be the final push to its eventual sustained growth.